How to beat fast homeware trends in 2024 - The Malvern Observer

How to beat fast homeware trends in 2024

Malvern Editorial 25th Jan, 2024   0

The start of 2024 brings the perfect opportunity to decide which of 2023’s behaviours to carry into the new year, and which to get rid of. With the cost of living still high and the climate crisis more undeniable than ever, you might be thinking about how you can increase your spare cash and decrease your impact on the environment. If this is the case, then you need to know about fast homeware trends and how to beat them in 2024.

What is fast homeware?

Fast homeware refers to the production and purchasing of homeware products driven by trends. Fast homeware products are typically low-quality and made with cheap materials. Consumers buy them when it isn’t essential, usually before throwing them out and buying replacements. The result is roughly 70 million homeware items being thrown away in the UK each year. To illustrate this consumer behaviour, a recent study from Hammonds Furniture revealed the top homeware items Brits waste their money on. More than 3 million Brits admit buying new cushions and covers, blankets, and lights at least once a month. 25% say that keeping up with homeware trends is important to them and that they often buy new items after seeing them on social media.

Three simple ways to beat fast homeware trends

1. Follow your style

You want to stop trying to keep up with all the most popular TikTok interior design trends yet it can be challenging to completely avoid them all together. That’s why it can be better to figure out which trends speak to you the most. Consider your style and existing home aesthetic whenever you’re considering making a purchase. Will the new item fit with this or are you just jumping on the bandwagon.

2. Buy for longevity

If you are going to let social media trends influence your buying decisions, you can at least choose more versatile products you won’t want to throw away as soon as the trend dies down. Hammonds found that at least 14% of Brits purchase homeware, not thinking about whether they will still enjoy it months down the line. Try to select homeware items with timeless designs, that you can adapt and change in the future to fit in with your evolving preferences and the trends of the day.




3. Choose materials carefully

Choosing products made from quality materials that last longer is another smart way to avoid the need to throw them away. Try to consider any greater costs involved as an investment, that saves you money over the long term by reducing the number of purchases you need to make. Even better if the materials are also eco-friendly and will have a lower impact on the environment when you eventually do need to throw them away.

Fast homeware trends had a serious impact on the environment and the bank accounts of millions of Brits in 2023. But by understanding what drives fast homeware trends and following our tips above, you’ll be well on your way to beating them in 2024.


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