A SCHEME aimed at helping businesses meet waste regulations has been hailed a success after it scooped the same amount of litter as the weight of ‘a male hippopotamus’.
More than four and a half tonnes was collected from businesses in the town in just the first week of Malvern Hills District Council’s new commercial recycling service.
The project, which was launched on April 7, was introduced to help companies abide by new UK waste regulations and means they can now sign up to have their recyclable waste picked up every fortnight.
Collections are made on Tuesdays and Fridays, but not necessarily on the same day as general waste which goes to landfill.
Ivor Pumfrey, head of community services at MHDC, said: “We are really pleased with the success during the first week of our new service and as it was Easter we expect the amount of recyclable waste to rise even further in the future.
“It is important that we all play a part in helping the environment and we hope that local businesses will join our new service and recycle as much as they can.”
Bins vary in size from 240 litres to 1,100 litres and prices range from £8.55 for a 240 litre bin per collection to £42.50 for 25 recycling sacks.
All material will be sent to be sorted and processed at the Envirosort plant near Worcester.
Visit www.malvernhills.gov.uk/commercial-recycling for more information.