MORGAN Motor Company has upheld its dismissal of Charles Morgan from its board of directors.
Mr Morgan, who had served the firm for around 30 years, had contested the decision which was announced by the Pickersleigh Road manufacturer earlier last month, however it has now emerged his appeal was unsuccessful.
On his personal blog he described the latest news as ‘incredibly disappointing’ but expressed his gratitude for the support he had received from fans and workers of the company.
“I have been dismissed on what I believe are very contentious grounds.
“Over the last 12 months, it was made increasingly clear that my philosophy to modernise Morgan did not fit with the philosophy of the current management.
“Morgan’s future cannot rely on its heritage alone. As such, I endeavoured to introduce our unique brand to new markets such as China, to take Morgan racing again, and to engage the passion of a new generation using social media, and by doing interesting things such as the Gumball Rally in a 3 Wheeler.
“The aim was to give Morgan a bright future as an independent company.”
Mr Morgan, who was strategy director as well as a member of the management team, added he looked back on his tenure with pride having seen volumes double over the period and confirmed he would remain a shareholder who was concerned for the firm’s future.
In an earlier post he said it was ‘personally distressing’ to be asked to leave a company which bears his name.
Mr Morgan described it as a ‘sad’ decision which was made more painful coming in the same week as the ten year anniversary of his father Peter Morgan’s death – who also ran the company in his time.
“I’d like to be clear that I am not a tycoon but a family man – I inherited a company not wealth – and unexpectedly leaving its employment will be a hardship for myself and my family.
“However my primary concern is completely for the company I have spent 30 years helping to build, and specifically for Morgan’s employees, who I hold in the highest regard.
“I want nothing but success for Morgan Motor Company in the future and remain committed to this goal.”
A Morgan spokesman confirmed Mr Morgan’s appeal had been refused and said the reasons were between him and Morgan Technologies.
When the decision was announced a company statement said: “The Morgan family recognises the management contribution that Charles made to the family business.
“However, to ensure continuing success, Morgan must look to strengthen and review its strategies, and acknowledge that our management team are better placed to steer the company in the future.”