THOUSANDS of poppies are set to go on sale across the county in a bid to raise £600,000 for the Royal British Legion.
The annual Poppy Appeal was officially launched on Saturday (October 26) at The Guildhall in Worcester ahead of Remembrance Day on November 11.
Alan Kelly, RBL vice chairman in Worcestershire, said: “I am delighted to be part of the county launch of the Poppy Appeal and demonstrate support of all our Armed Forces community.
“Every donation received for a poppy will make a real difference to the lives of Armed Forces families so please keep in mind that every poppy helps.”
Charles Byrne, director of fund-raising, added: “We support the entire Armed Forces community past and present, but families are at the heart of the Poppy Appeal 2013.
“We recognise the strength of mothers, fathers, partners and kids in Armed Forces families, who serve alongside their loved ones every single day, and often need practical care and advice too.
“We’re encouraging people to dig deep for the Poppy Appeal, so we can continue providing this vital support to individuals whether they’re still serving, transitioning back to civilian life or have left the services, but importantly to their dependents too.”