Food Standards Agency issues potentially dangerous fake chocolate bar warning - The Malvern Observer

Food Standards Agency issues potentially dangerous fake chocolate bar warning

Malvern Editorial 11th Dec, 2023   0

A WARNING has been issued about the possible dangers of fake branded chocolate bars which can unhygienic and inaccurately labelled.

The Food Standards Agency (FSA) has received reports of chocolate bars branded as Wonka or Prime, on sale in shops and markets.

Warnings have been issued about such chocolate bars which may be unsafe to eat, as they may be made or repackaged by unregistered businesses or criminals who will not be following hygiene, labeling and traceability laws.

Last year, fake Wonka Bars were removed from sale after having been found to contain allergens which weren’t listed on the label, posing a major health risk to anyone who suffers from a food allergy or intolerance.

Tina Potter, head of incidents at the FSA said: “With Christmas coming up, don’t waste your money on fake branded chocolate for your children, friends or family – you won’t be getting what you think you are paying for and you don’t know what is in them.

“There could be a food safety risk, especially for those with food intolerances or allergies.




“We know there is a problem with potentially unsafe fake chocolate bars such as Wonka and Prime bars and we’re working with Trading Standards to protect consumers.

“Please do not buy or eat these bars and if you think you’ve bought a fake chocolate bar, or if you see something that does not seem right when you are shopping, report it to your Local Authority.”


Letters have been sent to local authorities responsible for investigating and enforcing food law to advise them to be extra vigilant and remove any fake products from sale where there is a known or suspected public health risk.

Prime has confirmed to the FSA that they have not manufactured any Prime branded foods.

The FSA has confirmed that any Wonka bars on sale anywhere, online or otherwise, are not the real thing and may be unsafe.

Visit www.food.gov.uk/contact/consumers/report-problem/report-misleading-labelling to report a potentially illegitimate product.

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