KINDNESS towards older people at Christmas is the focus of a campaign launched this week.
Events will be taking place in Malvern throughout December, with residents also urged to think about the role they can play in the Friends of the Elderly’s Act Kind project.
Perrins House and Davenham care homes are hosting Christmas celebration lunches tomorrow (Wednesday) and on December 11 and 18 as part of the campaign, which aims to ensure fewer older people face the festivities alone.
It was launched following a survey undertaken by the charity which revealed more than a third of people had never thought about performing an act of kindness towards an older person, 91 per cent of respondents would go all day without someone showing them kindness and almost one in four could not remember the last time they performed an act of kindness.
Individuals, organisations and schools are being encouraged to get involved with the campaign by creating kindness walls – made up of pledge cards with each person promising to perform a simple at of kindness. Pledges can also be made at www.actkind.org.uk, on Twitter or on Facebook and can include giving up a seat on public transport, helping someone with their shopping or making a phone call to an older person who may be lonely.
Charity chief executive Richard Furze said: “This campaign is a fundamental step towards achieving our aim of combating isolation amongst older people.
“At a time when friends and family are treasured and remembered, we recognise that Christmas can be particularly difficult for older people, who may have lost loved ones or whose family live far away.
“We hope there will be many more community interactions and happy individuals this Christmas and the year to come as a result of the kindness pledges.”