TRAINING sessions are being held across the county to help professionals spot signs of domestic abuse with their clients.
The Cut It Out initiative has been launched by the South Worcestershire Community Safety Partnership, which Malvern Hills District Council is a part of.
With one in four women and one in six men experiencing domestic abuse at some point in their life, the Cut It Out campaign was first launched in Norfolk following the murder of Kerri McAuley, who was killed in 2017 by her abusive partner.
Before her death, Kerri had disclosed to her hairdresser that she was the victim of abuse and reached out for support, but the seriousness wasn’t realised.
The initiative aims to raise awareness around the devastating impact of domestic abuse and offers free training for all professionals who have a unique, one on one trusting relationship with its clients, such as hair and beauty professionals, physiotherapists, chiropractors, and tattoo artists.
Everyone who takes part in the training will receive a Cut It Out badge for their business windows or mirrors to show that it is a safe space.
They will also receive a pin badge which is a great way to start a conversation, it gives the opportunity to talk about the training they have completed and then offer support services.
Training takes place on February 12 at The Council House, Avenue Road, Malvern from or February 26 at The Guildhall, High Street, Worcester. Both sessions are from 10am to 12pm.
The sessions will teach attendees about domestic abuse, its impacts on children, how to recognise signs, what to do for clients in need, how to have those conversations with clients, how to direct clients to relevant services and examine why its so difficult to leave an abusive relationship.
Councillor Natalie McVey, responsible for community safety at Malvern Hills District Council, said:
“These events are a great way to gain awareness and confidence around a challenging, and emotive subject.
“Hair and beauty professionals are often trusted people in our lives, so this will give them the opportunity to reach out to those who may not know who to turn to”
Martin Lakeman, domestic abuse consultant, said:
“Our aim is that as many professionals have the opportunity to come to a free session and learn about what domestic abuse is and what they can do to recognise the signs, and signpost support to those that may be suffering abuse.
“Because of the close proximity certain professionals have, they will see things other people might not notice, people are more likely to talk to someone they trust about abuse rather than report it to the police.
“A salon for example may be the ideal place to seek help as it could be one of the few places their abuser will allow them to go or go without them.”
Visit www.malvernhills.gov.uk/domestic-abuse-support for more information.