Malvern businesses recognised in Visit Worcestershire Tourism Awards - The Malvern Observer
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Malvern businesses recognised in Visit Worcestershire Tourism Awards

Sonny Rackham 25th Mar, 2025 Updated: 25th Mar, 2025   0

A HANDFUL of Malvern based businesses and events have been recognised in Worcestershire’s annual tourism awards.

First up was Treeopia – a selection of bespoke treehouse getaways in Tenbury Wells – which scooped Visit Worcestershire Tourism Awards’ Ethical, Responsible & Sustainable accolade.

The award winning treehouses were also highly commended in the Self-Catering Accommodation of the Year category.

Alongside Treeopia, Morgan Experience was highly commended in the Experience of the Year category.

The Cottage in the Wood, Malvern was also highly commended in the Large Hotel of the Year award.

Also crowned an award winner was the RHS Spring Festival, hosted at Malvern’s Three Counties Showground. The Royal Horticultural Show was crowned Festival and Event of the Year.




Over 70 finalists were shortlisted by industry-expert judges for the awards ceremony, with 16 winners recognised for their excellence and contribution to the Worcestershire visitor economy.

The glamorous awards evening was held at Three Counties Showground and was hosted by TV presenter and food expert, Chris Bavin. The event attracted over 370 attendees from across the business community.


Lorna Robinson, visitor economy and destination manager at Visit Worcestershire said: “What can I say except – wow.

“The awards have been an amazing celebration of Worcestershire’s incredible tourism sector. Every single finalist and winner should feel truly proud of their achievements.

“The standard of excellence across our county is nothing short of amazing, and it’s this dedication that makes Worcestershire such a thriving and welcoming destination.”

The event also raised vital funds for local charity, Midlands Air Ambulance, with a prize draw raffle filled with Worcestershire prizes generously donated by tourism businesses.

Over £3,500 pounds was raised to support the charity’s lifesaving work in Worcestershire and the wider region.

Winners will now be put forward to the VisitEngland Awards of Excellence, in the hope of being named a national finalist after going through an additional judging process led by a VisitEngland panel.

Visit visitworcestershire.org/trade for more information.