A PACKAGING trial carried out in Malvern has helped Marks and Spencer launch a new scheme to save on plastic and help the environment, writes Eloise Hodges.
Customers are urged to ‘Bring Your Own Bag’ when collecting an online order in store – something that over 60 per cent of customers choose to do. This removes the need for plastic bags, which will save 10million units of plastic annually.
The scheme was originally trialed in Malvern over the course of seven months, during which over 109,000 plastic items were removed. Following the roll-out of this, the Malvern store is estimated to save 21,923 plastic bags annually, with customers calling this approach ‘simple and straightforward’.
Rob Hay, store manager at M&S Malvern, said: “The community in Malvern were really receptive to the trial, and we continue to see more and more people bring their own bags for their daily shop.
“M&S is the first large retailer to adopt this approach, and we’re thrilled that M&S Malvern helped pave the way to this initiative to be rolled out nationally.”