A LEDBURY businesswoman is celebrating a year of encouraging residents to embrace a walking craze.
Kate Dawe, a nordic instructor, has over 130 walkers in the town and over the border in Malvern who all use the technique – which sees those taking part using poles while they walk and has been embraced by over ten million enthusiasts worldwide.
She said: “It’s suitable for all ages and fitness levels, simple to learn and really sociable.
“By using the specially designed poles, you can use all the major muscles in the body and burn up to twice as many calories as ordinary walking. However, the best thing about nordic walking is that the poles actually propel you along so it feels really easy.”